Rebranding the world’s first Shipping P&I Club
Background & Brief
Change was needed to maintain and improve Britannia’s position in the hierarchy of the International Shipping Community.
Brand Cooke was commissioned to produce an in-depth Brand Audit and Strategy Paper, which led to a total rebrand of the Club.
What We Did
Gary spearheaded our rebrand, moving us from ‘traditional but dusty’ to a striking and effective image that has enabled us to better project ourselves whilst preserving our core values.”
Andrew Cutler, CEO, Britannia P&I
Our primary focus was to reinforce the heritage of Britannia P&I, without it appearing old-fashioned. There was much discussion on how the Club would be described and we evolved the simple but effective strapline…
Branded imagery for Twitter and Linkedin