Department for Transport Operator
The Journey to Great British Railways
Background & Brief
DfT Operator Limited (DFTO) is the government’s public sector rail owning group. DFTO’s purpose is to bring all currently privately-owned train operators into public ownership in advance of the creation of Great British Railways in 2027. A brand identity is required to promote the journey to GBR.Â
What We Delivered
Brand Identity
Brand Guidelines
Templates
Motion Graphics
Conference
The rebrand from DOHL – the government’s operator of last resort for train services in England, to DFTO, is a confident move on our journey to GBR.Â
Robin Gisby CEO DFTO
Our Idea
A confident typographic identity that combines movement and rail map iconography – signaling the journey DFTO is on – to take into public ownership all Train Operating Companies in England & Wales.
DFTO Annual Conference
